Cogent Advertising is a Perth-based advertising company established in 1988. Its principal, Bob Harris works with a team of professionals on a consultancy basis, to provide full advertising, marketing, strategic planning and promotional services.
Selected suppliers and creative consultants are utilised on a project basis to provide creative, production and printing services.
The modus operandi of Cogent Advertising is to appoint Perth's leading professionals on a consultancy basis so clients receive the best advertising, marketing, public relations/communications, strategic planning, creative and production services.
This gives us the ability to contract specifically targeted personnel with a structure that allows for a flexible response to our clients' requirements. In addition, this speeds up the delivery process as self-employed people are willing and able to work outside of standard business hours.
Our consultants are specialists in their chosen field. All have worked in a big agency environment and know how to work as a team. Choosing to work with people of this calibre enables Cogent Advertising to have top people on tap without incurring high overheads. This means clients receive the very best professional advice and service within a tightly controlled pricing framework.
Cogent's structure enables clients to deal directly with a senior, experienced person at all times. We know this is what clients prefer, especially those who have found themselves passed down the line to an inexperienced junior.
Today's technology enables Cogent Advertising to operate on a broader scale, bringing in the right people for the task - each chosen to complement the client's particular corporate requirements.
What we offer is the ability to understand the problem, evaluate the need, and put together a precise strategy. From there we can produce creative concepts, take these ideas into production, and place them in the right media where they will have the most impact and do the job.
Current Clients
- The Wyllie Group (Property development and investment) 1988
- Highline (Building constructions) 1989
- Trim-A-Weigh (Weight management meals) 1998
- Plan B (Financial services) 2000
- Sorrento Quay Boardwalk (Retail tourist destination) 2003
- Aspen Group (Property Investment) 2003
- Hall & Prior (Aged care providers) 2004