Bob Harris - A proven track record
Bob Harris is director and sole owner of Cogent Advertising Pty Ltd.
Bob has more than 35 years experience in advertising, marketing and strategic planning. Because he has also worked on the client side of the business, he is aware of the constraints that apply to the processing and launching of new products.
Before establishing Cogent Advertising in 1988, Bob was a senior account director for several leading UK and Perth advertising agencies.
He has been involved in preparing and implementing numerous marketing strategies for companies such as Chicken Treat, Kresta Blinds, United Credit Union, Wespine, Raine and Horne, Golden Egg Farms and the Subiaco Redevelopment Authority.
There are two important elements Bob brings to his work. His knowledge of marketing and production and an ability to communicate with people at all levels. These skills have often led to him being appointed as a Project Manager, particularly for complex situations. Clients know he will handle their projects responsibly enabling them to continue with their other pressing tasks.
He has worked with all market sectors including corporate, government, retail, services, rural and charity. Products ranging from banking to fast food and superannuation to fertilisers.
Bob has handled client advertising and marketing campaigns ranging from low budget guerilla campaigns to $5 million national promotions. He knows intimately the components required for a successful campaign and has covered all aspects of the business such as:
- Facilitating strategy meetings
- Sourcing client and competitor product information
- Preparing strategy plans
- Research (panels, phone-polling, focus groups)
- Preparation of briefs for research, creative concepts, copy and media
- Managing and implementing jobs from concept through to completion
- Print production quality control
- Pre and post-analysis
- Presentations to client company employees and consumers
Stephanie Kreutzer - Account Manager
Stephanie Kreutzer has worked with Bob Harris at Cogent Advertising for six years and is involved in the day-to-day administration and coordination of Cogent Advertising's clients.
Stephanie has more than 12 years experience in the advertising industry, having worked for several large Perth agencies. She has worked in a variety of market sectors and some of her high profile clients include Bedshed, Burswood Casino, Channel Ten, the Government Employees Superannuation Board, the Swan Brewery, the United Credit Union and Westfield Shopping Centres.
Stephanie has been responsible for the planning and execution of fully integrated marketing packages. These include point of sale material, million dollar television commercials for the Swan Brewery, promotional material for various Westfield Shopping Centres, gala events and fashion parades.
Stephanie can coordinate a diverse range of advertising requirements.